TREN

Approach

From diagnosis to activation and continuous improvement.

Five phases. Each feeds the next, and the last feeds back into the first.

01

Diagnose

Audit
Research
Category analysis
Audience
Risk
Opportunity

02

Define

Positioning
Objectives
Measurement framework
Roadmap

03

Design

Experience
Creative
Content
Campaign
Technology

04

Activate

Media
PR
Search
Social
Web
Events

05

Improve

Measurement
Testing
Learning
Optimisation
Reputation monitoring

Operating model

One lead, one view, one decision system.

01
One Lead
A single accountable strategic point of contact, with a short decision chain.
02
One View
Performance, reputation, content and experience data are read together, not in separate reports.
03
One Decision System
Decisions are based on shared objectives rather than isolated channel metrics.

Engagement models

Four ways to work together.

Scope, team and measurement framework are defined per engagement.

01
Integrated Partnership
Ongoing reputation, communication, growth, creative and intelligence support.
02
Growth Team
Performance, commerce, CRO, creative testing and analytics.
03
Reputation Office
PR, monitoring, executive reputation, issues and crisis communications.
04
Project Team
Launches, websites, campaigns, AI visibility programmes or specific transformation projects.

Every touchpoint. One reputation.

Let's look at your next visibility or reputation challenge together.